My Awesome Twitter Video Course

Here is my Christmas gift for you.

Bring more sales to your online business using these widely available online resources.

For One-Off payment of £37 you get access to all 16 videos of my knowledge. Everything I was using and I still use to bring sales to my online business.
This price is valid till...I feel like it, so taker advantage of it.

I want this course!

Merry Christmas :-)

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Content Marketing: What Content Marketers Need To Do And What Not To Do

By Ajay M  

  

The business of content marketing is fundamentally based on the premise of "content being king" and rightly so, but with multiple social media platforms to market on, you will need to keep publishing content on a regular basis. This could be blog posts, podcasts, e-books, videos or more to ensure that you generate enough eyeballs. But more content may not be better or necessarily effective if a full-fledged content marketing strategy is not in place. The volume of content is just one of the many things you need to consider when thinking of

Nick Westergaard shares with us how he shapes his content strategy by referring and relating to Rudyard Kipling's 1902 poem "The Elephant's Child".

I keep six honest serving-men (They taught me all I knew);

Their names are What and Why and When and How and Where and Who.

Questions-What, Why, When, How, Where and Who

We can also use these six men to come up with our content marketing strategies. The five W's (and the one H) can do much, especially in simplifying your content creation process. It is important to focus on WHY, WHO and WHAT to set the foundation for content that is both business centric and appeals to your target base.

WHY - "Start with Why" is Simon Sinek's now famous Mantra that makes so much sense in today's Why is your business objective - Why do it?

Content Marketing can help you achieve specific business objectives and your WHY should be answered by one of them in each of your real world scenarios.

Branding: Are you looking at establishing familiarity of your brand or creating/re-creating your brand image within your industry or market segment?
Community Building: Is your goal to build a community around your product or service that allows for a free flow of information and feedback?
Public Relations: Do you seek to tailor your content for promotions and PR events?
Market Research: Are you looking to gauge market feedback on any particular topic, analyze the data and use to your advantage?
Customer Service: Do you wish to offer service related content to engage and connect with your existing customer base?
Lead Generation: Do you want to create inquiry based traffic and generate leads for newer sales?

Which then brings us to Who (m) or WHO, that refers to the audience that you are targeting or already serving. Your content has to offer some kind of a solution - it has to serve a need in the lives of your customers. This would mean that you've got to figure out your customers' preferences and find out what is actually important to them. This can be achieved by reviewing quantitative demographics and qualitative psychographics.

Finally based on your business objective (the why) and figuring out your target audience (who), you are in a better situation to decide WHAT form of content do you need in that scenario. It's all about creating content that fits a simple strategy - what's best for your brand?

Kipling's first three serving men, the Why, Who, and What provides a simplified foundation for a strategic framework you can use to arrive at the right content serving the needs of both your audience and your business. We can now delve into the details with the rest of the serving men - WHEN (period and frequency) - WHERE (internally or externally, which platform) and finally HOW (plan of action, how will you measure the success)

It would help to have an innovative mindset in place to ensure that your content not only grabs attention but also holds it. It's not just about piquing curiosity, but also about engaging your customer towards an action or a reaction that you would like. Of course, you will have a variety of metrics to evaluate your publications - page views, video views, length of view time, social media shares etc. but do remember to optimize for your mission rather than for the metrics.

B2B content marketing mistakes

Now that we've looked at the essentials, let's look at some common B2B content marketing Mistakes so that we may steer away from them. According to the research that involved over 5000 B2B purchase participants across 12 industries, the three mistakes that undermine a firm's content marketing strategy are...

Too much of "thought leadership" in the content.
Most marketers use their content strategy in B2B marketing scenarios to demonstrate their levels of expertise and "thought leadership" in their industry. While they may believe they are being perceived as "experts", a CEB research shows that simply representing a "smart perspective" has no significant impact on the decision making of the customers. Rather it is good content that enlightens the customers about new developments in their industry and opens new ways of looking at their businesses. It should give them a compelling reason to consider a change and take an urgent action.

Too much "personalization" of content
While there is a school of thought that personalization of content to suit each stakeholder of your purchase group is the way ahead, this strategy has been shown to backfire, especially with multiple stakeholders having a say in the purchase decision. In fact, trying to personalize content for each member usually impacts the likelihood of a higher quality sale -and this is because diverse stakeholders have different priorities and look at solutions from their perspective. This leads to them opting for a "lower price" solution than what would be ideal for their business. So an effective content strategy should focus on a broader vision and offer a more collective solution that point in your direction.

Content that doesn't allow you to gauge purchase process.
Marketers use content towards engaging customers and encouraging a purchase from them. However, very often, when they see some engagement with their content, they assume that there is an interest and consider such interaction as a step in the right direction - "the purchase progress path" and as a result, pass on the opportunity to the sales team but to no avail. Instead, it will be better to design content that can plot the levels and timing of engagement on the purchase path. This can be done by including questions that are most likely to be asked by customers along each step and then create marketing content that answers each question along the way.

These above mistakes are quite common and it is the time we take heed and break away from standardized content that seems to focus on "thought leadership", "personalization" and "consumption metrics" but may not give you the results you seek.

So looking back at what we discovered, the ideal content marketing strategy would enlist the help of Kipling's six serving men to set up a simple yet smart foundation for developing your content, and then consciously steer away from some common mistakes made by content marketers today.

Content marketing in today's world is not only about creating a mechanized funnel to drive business in, but also creating opportunities to add knowledgeable insights while encouraging and urging your customers to walk down your revenue path with an eventual purchase or sale.

Connect with us.

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How To Start A Business With Sea Freight Logistics

By Ameliia Tahiir  |   

  

Whether you are operating in manufacturing, service delivery, or product development sectors, effective transportation will prove to be a significant part of your job. It is highly imperative to identify the crucial entities involved in a project, thus finding ways and means to serve them. The end-consumers are integral parts of the product manufacturing and development process, and you need to reach out to them. Quite naturally, shipping and transportation emerge as prime requisites in this context.

Logistics is the solution:

Transporting items to targeted consumers happen to be of paramount significance. You have to make sure your products and the manufactured material finds a market, as that is the key to successful business expansion. Logistics is a highly significant part of the entire process, where consumers will gain the opportunity to choose preferred delivery modes. In simple words, they can get their products delivered to the desired locations at affordable rates. If you wish to maximize profits and attain your goals, opting for Sea freight logistics will be the best thing to do.

Ensuring business expansions:

You might be having all the essential resources, products, services, and solutions for clients. In spite of that, the lack of effective shipping modes prevents you from earning huge profits. You must get in touch with the top companies offering professional Sea freight logistics services. They will understand your business needs, tap into the profitable channels, and offer professional shipping solutions.

How to opt for leading service providers?

Are you looking for the leading companies capable of extending professional ocean freight solutions? In that case, here are some tips to help you out:

1. Build reliable networks

Make sure you build strong, effective, and dynamic networks with your chosen shipping partners. Ocean freight demands smooth transportation and shipping. You can choose the network according to specific requirements.

2. Flexibility

Flexible operations are prime requisites in the transportation process. If you are building strong associations with professional shipping partners, make sure develop crystal clear ideas of their business modules and models. Try maintaining a certain level of balance and flexibility throughout the process.

3. Protecting the shipments

While getting transported, shipments are always at the risk of getting lost or damaged. Prompt solutions and attentive care seem to be of paramount significance. Your chosen partners should care for the shipments and protect them from further damage. It's right here that the top service professionals extend comprehensive support.

4. 24*7 services

Pioneering logistics partners can offer a range of solutions to clients. Right from solving the transportation needs to offering 24*7 help, they can provide numerous solutions. With these partners by your side, you will have the opportunity to grow, expand, and promote your business. That's the key to ensuring unmatched business growth.

Final steps

These factors and aspects will give you a complete idea of the project and why you need to build associations with the top service partners. Keep them in mind and build a strong and reliable network with highly proficient shipping partners. Your business will grow and get closer to end-consumers!

Read more

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The Quality of Your Life Cannot Be Greater Than the Quality of Your Contacts

By Ferdinand M Ibezim  |  

  

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Business has always relied on effective interaction between people to generate opportunities. People acquire a vast amount of their success, breakthroughs, knowledge and resources through other people. Unfortunately, even professionals whose careers and business results are completely dependent on meeting people, managing contacts and building relationships do not seem to appreciate the importance of these critical skills.

You have probably heard stories of men and women, young and old that met complete strangers in the aircraft, buses, churches, mosques, neighborhoods, conferences, parties etc. who opened up to these strangers, introduced themselves, started a conversation; subsequently developed a relationship, managed the contacts and had their lives, businesses, careers, income, etc. turned around for good. It can be that simple. But the key word here is MET! They met the strangers. There was a contact. There was a connection.

Sometimes, these are meetings between lowly placed people and highly influential people. At other times, it can be a meeting between someone who needed information and another person that had information, between someone who needed help and one who had help, between one who needed direction and one who knew the way. There was a contact. There was a meeting. A contact, a meeting with the potentials to change lives.

Talent alone will not save you in today's economy. Oh talent is good and important, but there are many talented musicians wasting in the streets today; there are many footballers talented and good enough to play in the biggest clubs in the world, who are wasting in bad pitches across the country; there are many talented painters, fashion designers, etc. who are living in penury. These people have no challenge with talent. They have a big issue with contacts. They have a big issue with the quality of their contacts.

There are so many talented footballers that are wasting in the rural areas. Austin ''Jay-Jay'' Okocha, the former captain of the Nigerian senior team, was a talented midfielder! But, even in his best days, he was not the most talented midfielder in Nigeria. There were many other talented midfielders playing in local fields in the villages. Nobody discovered them. They had the talent but it was not sufficient to bring them out of obscurity. Oh yes, talent will make room for a man, but you need more than talent to survive.

The traditional advice to get more training and education is fantastic, but insufficient on its own to launch you. Your education and qualifications will not necessarily guarantee you a good job. Of course, I encourage you to get a good education and obtain good qualifications. But I am sure that there were classmates of yours who were head and shoulders more intelligent than you, who made better grades, who have MBA from the best universities in the world but who are earning peanuts. The problem is not with their education, qualification or competence. The problem is with the quality of their contacts.

Your product, price, promotion and place will not on their own guarantee you good sales. You know why? For every product of your company, other companies have similar products - only with a different name. Other companies can give as much discount as you; can make as much noise by way of jingles and adverts as you do; can open as many branches as your company. If you are a sales person, your figures will be a reflection of the number and quality of the contacts that you have.

The government will not save you. No matter how good a government is with policies and programs, you will still find poor people. And no matter how bad a government is, you will still find people who are doing very well. Sure, it's critical that government provides the enabling environment for us to prosper. However, you need more than your talent, you need more than your education, you need more than your product and you need more than the government to save you.

You need quality contacts. You need a good network.

I strongly believe that we should all be passionate about building business and social networks - vertical and horizontal. Of course, the more powerful your network, the more primed you are to maximizing your potentials and achieving your aspirations in life. I strongly believe that the quality of your life cannot be greater than the quality of your contacts and network. If you had better contacts, your life would have been better than it is today. Your business would have been flourishing better. The value of the business you are managing today is a reflection of the quality of your contacts. Put another way, the more and better people you meet and connect with, the higher the quality of your life.

Critical Question: Who Do You Need To Meet?

1. Who do you need to meet to fulfill your purpose, realize your vision and achieve your goals in life?

2. Who do you need to meet to get a good job?

3. Who do you need to meet to get that contract?

4. Who do you need to meet to obtain a scholarship?

5. Who do you need to meet to get grants and donations?

6. Who do you need to meet to get a government appointment?

7. Who do you need to meet to get spiritual counsel for the burden on your soul?

8. Who do you need to meet to get medical help for your health challenges?

9. Who do you need to meet to get admission for yourself or your ward?

10. Who do you need to meet to attract amenities to your community?

11. Who do you need to meet to showcase your talent?

12. Who do you need to meet to win that election?

WHO DO YOU NEED TO MEET? Networking is about answering that question. Who do I need to meet to move my life, my life business and my life career a notch higher? Who do I need to meet to unleash and maximize my potentials? Who do I need to meet to solve the problems that I cannot solve on my own? To deal with the issues I can't handle alone?

I sometimes see and think of wasted lives everywhere. I see people who have wasted or are wasting their lives, not because they don't possess the potential or talents, not because they are not determined and hardworking; but because there is no connection between their talents or potential and the people who can help them. So talent, dreams and huge potential are wasted because of the lack of the 'meet factor". They have not met the right people.

Business and social networking is the bridge between your latent talent or potential and the crystallization of the potential.

You can dramatically improve the quality of your life, business and career by improving the quality of your contacts, connections and network.

Please visit my website: http://www.ferdinandibezim.com to find out how.

You can also order a copy of my bestselling book: The XYZ of Business and Social Networking from Amazon.com

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Networking Is the Solution for Business Growth

By Himanshu Shah  

  

Interacting with influential people in parties, and collecting their visiting cards is just a touch point. Capitalizing your business on this network is totally a different ball game.

It requires due diligence and dedication over the years to build a relationship for a solid network. Once you have done it becomes a derivative to your success.

Networking should not be a temporary activity, it has to be an ongoing process, even when you are not at your desk. Aspiring business leaders have to learn the strategic networking technique for rapid business growth.

Primary reasons for networking

Why is it desirable to build a network with influential people and business groups of your domain?

· Immediate access to all service providers and vendors

· Quick response rate for contract base hiring

· Full extension to peers help

· Never face an issue of work crisis

· Referrals from the third party

· Updates on the latest trends and technology related to your business.

· Share ideas with similar business groups

Common Business Networking Mistakes

If the success of your business depends on networking then why to leave any corner of networking untouched, no matter how small or big your business is.

Unlike your business location, your network is not limited to the physical address. It has to proliferate in all directions. There are tons of way to build the network that is often overlooked.

· Not connecting with other communities

When it comes to pairing with individuals, usually you choose the known path for connection which is social media. It might look promising connecting through it but it limits your network spectrum. You have to explore another dimension for networking as well. Try to connect to lesser known communities like "Quora" or register with a "common platform for service providers". There are other multiple online platforms where you can confluence with same business groups like Tumblr, musical.ly, tinder, etc. depending on your domain expertise.

· Not connecting to Niche forum or group

If you really want to build a close relationship with your clients or domain experts, join a Niche "forum". But joining too many forum sometimes becomes complicated, try to zero in two or three forum of your field. There are big companies that also join this forum to get solutions and you can connect with them instantly.

· Not justifying your acquaintance

Let your client find you with your skills. Networking becomes easy if your clients know your whereabouts. There are very few networking sites that have a portal built especially for employees, where employees can build and upload their portfolio. It helps the employee in two ways, building their own network and establishing themselves as a brand.

· Not Paying heed to referrals

You need to pay attention to referrals coming through the third party or from the vendor's site. Take immediate follow-up and honor these referrals.

· Not using Reviews/Testimonial for networking

This is the most overlooked attribute by vendors. Many of them believe "Reviews and Comments" are solely made for critics. No, that's not true. You can convert those critics to your potential client. Ask for "Reviews and Comments" from them, you can even ask for the area of improvement for better service. It will help you to identify your weak zone, and at the same time, you have the opportunity to build a positive image in front of your clients. So, always be ready to listen to your client and make a bond with them through Reviews/Testimonials.

· Not connecting actively with Co-workers

Connecting with co-workers actively helps you to share ideas and gain knowledge. You develop this special"give and take" relation with co-workers over a period of time. Your equation with them will decide how your network will expand.

· Not connecting to diverse population

Usually, it's a human tendency to connect with like-minded people, which is OK. But if you want to build up a B2B network, then you need to break that cocoon and connect with a diverse population. Diversity gives you the perspective to think out of the box and implement new ideas in your business.

Some Key takeaways for Business Networking

· Make your social networking activity a key part of your daily work.

· Locate and join networking site where other members sell their service or product same as you

· Rather than building numbers focus on people that show interest in your service

· Don't miss out the client by not joining a common networking platform or joining much later than you should be

· Use software tools or plugins to optimize your networking activity

Over to you!

What challenges do you often face when it comes to connecting or finding same business groups?

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Top 8 Values of Advertising

By Maduka Chris Sopulu 

  

Advertising on classified ads websites is recommended for people whose purported goals are to generate huge attention to their products and also convert them to potential buyers.

Market opportunities are known to embed on classified websites as thousands of users would love to search for online classified products and easily make payments for delivery.

However, security experts warn buyers on classified ads to always ensure that they patronize reliable websites before making any payment transactions.

Below you can find out the 8 reasons to patronize free websites for easy Advertisement;

1. The target goal for any business dealer is to make sales and grow its business. So, classified postings ensure that online users are attracted to your listings. Thus, it enhances the market capabilities of your services.

2. When a product is being advertised, it reach numerous number of people but there is need to consider targeting particular group of audience. This is proper because your aim is to reach respective users to know more about your products or services.

3. Events planners have found classified advertising sites as a medium to invite targeted people to their events. One way they achieve this is to post their upcoming events on the specified category and sub-categories. More visitors are notified on daily basis about an upcoming event through mail subscription provided by the websites.

4. Cost reduction is a factor people are always eager to hear. Advertising gulps almost 40% of business capital but since the emergence of Online classified ads, it has reduced to a minimal rate as users prefer to register on classified ads websites in other to gain maximum exposure.

5. Online Classified ads has been a threat to many advertising mediums. With the growing popularity of the internet system, physical advertising media platforms such as the radio system, television broadcasts e.t.c are facing rapid extinction because advertisers would want to cut cost and spread nets to millions of people on the bounded on the internet.

6. Boosting market sale is somehow challenging for every business organization, one way to achieve this by allowing startup campaigns, sending out newsletters, and promotions. Good classified ads sites provide these structures for users. Promotions are often done on these sites in the form of a banner impression, static ads and pop-ups on different websites. Although, majority of classified sites charge for the services.

7. Posting business directories is another challenge for business owners. The importance of online business directories is that it provides a clear view of your business location/s for people to easily locate and rely on.

While posting on classified ads sites, dealers should provide accurate details of their business locations in other to enable trust on them.

8. Sites such as Internetaccess.com helps in spreading business postings to numerous sister sites. This helps in easing stress of postings as they take charge of other promotions and listings for you.

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