by Dave Barber
Follow these steps and watch you bank balance grow:
1. Give first, sell second: you need to have rapport with your customers; you want to be a trusted advisor not a salesman, people buy people not products. Give good free content which will guide them a little closer to their goal
2. Over deliver: give them more than they expect weather it's free quality content or a $10 product which anybody else would want $80 for.
3. The system: exceptional businesses making money online have a front end and a back end meaning; acquiring customers at the front end as cheaply as possible then converting them to back end customers as often as possible.
4. Diversifications: don't be too tempted at the early stages you need to go deeper with your customer base not wider. If your market cannot support a back end product then you need to change markets
5. Build deep foundations: make sure you have proper procedures in place and commit them to paper think of long term wealth rather than short term gain
6. Hungry markets: find people with a passion who are trying to solve their problems and are desperate for the solution
7. Honesty: tell them there is no magic button, be as transparent as you can your customers will thank you for it by digging deep into their wallets
If you do all the above then you will be making money online and will have gained a good solid business which you can grow.
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Very true points. On a number of occasion I had to reassure my customers about the product to build credibility. Honesty is very important.
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